PR and Marketing agency appointed
We are pleased to announce the appointment of a South Yorkshire agency to handle all of our Public Relations and Marketing requirements.
Sheffield-based Agent Public Relations has won the contract to extend its PR remit for Sheffield Forgemasters and to deliver all media relations, financial, contract and investment announcements and to work directly with the board directors towards the company business plan.
Director of customer programmes, Gareth Barker, said: “This is an exciting time for Sheffield Forgemasters and our intensive activities around new market capture and continued diversification into emerging markets means that we need to increase our PR and marketing output in line with business aims.
“After an evaluation period of several months, during which we reviewed potential partners for our communications needs, we have signed an agreement with Agent Public Relations, who will now handle our entire comms remit from working with national, regional and trade news organisations, to liaison with key suppliers and Government agencies plus every element of our online and offline marketing output.”
Sheffield Forgemasters has worked with Agent Public Relations as its PR facility since 2013, but will now create an in-house role for the partnership to enable full integration with the senior management team and sales, exports, bids and business development teams.
Billy Greenhalgh, managing director at Agent Public Relations, said: “We are delighted that not only are we able to continue supporting the PR profile for Sheffield Forgemasters, we are now in a position to work directly with the board directors to support the company's extraordinary pace of change as it moves into Industry 4.0 manufacture and launches into exciting new global markets.”
Gareth Barker (left) with Billy Greenhalgh
of Agent Public Relations.
Gareth Barker added: “We have a strong working relationship with Agent Public Relations and we are looking forward to seeing the partnership take on a much more strategic role.
“We see strong prospects in support of the UK Government's zero carbon agenda, particularly supplying complex steel products into Civil Nuclear power applications and large off-shore wind structures.”
Agent Public Relations Ltd was created in 2013 by Abby Worship and Billy Greenhalgh and handles numerous clients across the Sheffield City Region, including Wake Smith Solicitors, the Sheffield office of Knight Frank LLP, Derwent Rural Counselling Services, Property developers ARBA Group, SevenHills Fabrication, Concept Wealth, the Horizon 29 development at Markham Vale and online retailer, Xbite.